The Libertas business model

The Libertas group is a growth-oriented company with a clearly defined strategy and goal. Libertas supports both new and existing hotels under lease and management contracts at national and international levels. Success in the highly competitive 3- and 4-star segment have impressively affirmed the Libertas business model.

The Libertas management are constantly optimising the products and services it provides for its clients. The company is pioneering, innovative and strategically focused and was the first to venture into the opening of a hotel in Munich-Freising dedicated to feng shui. A huge success. Other hotels are in the pipeline.

The word “development” at Libertas means building and maintaining long-term owner and management relationships. Libertas provides professional services throughout the entire development process, reaching agreements that are both long-term and reasonable. It constantly strives to exceed the expectations of its partners. To achieve above-average targets for investors, each hotel agrees on optimizing services and delivering the best possible profitability.

The group’s marketing strategy focuses on customer needs and innovative services. This is evident from the extensive services offered to guests by Libertas hotels and its many close partners in Europe, the US, Russia, China and the Arab world. The group makes use of all the well known national and global reservation systems.

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The marketing & sales team at Libertas consistently applies its strengths and synergies to successfully meet the challenges it faces.

Libertas marketing

  • Communication concepts
  • Marketing planning
  • Corporate design
  • Promotional campaigns
  • Mailing management
  • Organization of promotional events
  • Design of exhibition stands and involvement at trade fairs
  • In-house merchandising
  • Press conferences
  • PR campaigns

Libertas sales

The team’s commitment to this approach is evident from their presence at international hotel and tourism trade fairs and their close partnerships with international tour operators, airlines, shipping companies, diplomatic representatives and industry.

  • Trade and consumer fairs
  • Development of strategies for sales and revenue management
  • Management of a comprehensive system for sales and reservations
  • Individual, direct sales
  • “Face to face selling”

Libertas management expertise

The Libertas hotel management group manages all of its hotel establishments via leasing, management or franchise contracts. The Libertas team is interdisciplinary and includes specialists from the fields of operations, controlling, development, marketing, sales, public relations, technology and IT. The services provided by the Libertas team include strategic and commercial management as well as all services related to successful hotel management – from planning through to interior design and management supervision.

  • Quality assurance
  • Pre-opening management
  • Productivity analysis
  • Monitoring of service standards
  • Staff development and training
  • Management concepts
  • Organizational structures
  • Work organization
  • Contact to external organizations
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